Title: After COVID-19 Pandemic, Shall I Move to a Sustainable Retirement Village when I Retired? Mediated Moderation Model

Biography:

Wong, Wong Ming graduated Krirk University, Thailand

Abstract

Purpose: In order to fill in the gap of COVID-19 event impacts on consumer’s attitude and intention of retirement lifestyle choices, the objective of this paper examines whether the effect of COVID-19 moderates the relation between the consumers’ attitude and intention, which has been mediated by the sustainable features of retirement village.

Design/methodology/approach: The paper collected 931 research sample from China via online research firm to distribute the questionnaire to its database. The data has been analyzed by the Partial Least Square Structure Equation Modeling.

Findings: The finding results are (a) the consumers’ attitude medicates social and economic sustainability and their intention; (b) the event strength of COVID-19 moderates the relation between consumers’ attitude and their intention.