Title: The Israeli nutritional guidelines creating and implementing

Biography:

Ronit Endevelt is the head of the Nutrition Division in the Public health services  of the Ministry of health in Israel and is leading with the Public health services the Nutritional policy of Israel and the implementation of it. She also teach at the school of public health at Haifa University in Israel. She published more than 40 studies mainly on nutrition and policy and nutritional services. She participate in many international meetings and is part of the Nutritional leading policy.

Abstract

The present study investigated the development and implementations of the Israeli nutritional guidelines. After facing the prevalence of Obesity and overweight and diabetes in Israel, the Ministry of health decided to invest in new nutritional guidelines that will cope with the disease burden and the sustainability and economic challenges. First, a group of nutrition scientists developed the guidelines based on the Mediterranean diet and adopted them to the Israeli nutritional pattern of eating. Including 4 dimensions: the impact of nutrition on Health, Economy, Social and sustainable aspects of nutrition behaviour. Than a visual presentation of the guidelines was created with experts of social media and communication and public health nutritionists. After that, an implementation process began including writing guidelines to infant's pregnant women and children, summer camp and lunch program for schoolchildren. Along with the guidelines, regulatory steps were implemented including regulation over healthy nutrition in the school Kiosks and lunch program after school and front of pack labelling and to be continue with regulation on marketing unhealthy products and tax over sweet beverages and calories on chain restaurants menus. A social media involvement included a few YouTube presentations to the public and a site of information called "It is possible to be healthy" .