Title: Descriptive analysis of consumer perception on online grocery shopping stores in Indian consumer markets

Biography:

Riya Gandhi is an undergraduate third-year student at Pandit Deendayal Petroleum University (PDPU) India. Her bachelor degree is on Business Administration and Liberal Studies. She is majoring in Marketing and Minoring in Economics. She has done internships at Ahmedabad Municipal Corporation (AMC), Intas Pharmaceuticals (Finance & Accounts Intern), Wagh Bakri Tea Group (Supply Chain Intern), Visamo Kids Foundation (Student Mentor). She has been part of various University clubs like the Photography Club, Fashion Club and Events Club. She is also having her own startup business with her sister named Voyage Mate which is a Travel & Tourism Company.

Abstract

In the last three decades, the Indian economy has observed considerable growth in almost all sectors. The information technology revolution has changed the market structure and business dynamics. Today, supply chains are more visible and customer-centric. The consumer, especially in urban area, have multiple market access both online and offline. The Indian markets are now flourished with national and international brands. For many years, offline markets were used to serve consumers in India. The structure was traditional and price discrimination has been observed in almost all markets. The online platform is comparatively in the infant stage in India. At present, very few Indian companies are using the online platform in this Business. These people primarily aim to understand consumer perception of online grocery portals. It also attains to understand corporate strategies pertaining to supply chain & logistics and sales & promotion. The findings highlight strategies pertaining to supply chain reforms, social media marketing, and integrated marketing communication.