Title: Small Medium Enterprise Post Pandemic Business Plan Model of The Indonesian Migrant Worker Association (PERTAKINA) in Blitar, East Java Indonesia

Biography:

Dr. Supriyono, M.Ed is am Educational Management Lecturer at Balitar Islamic University, Blitar, East Java Indonesia. He is also the vice-chancellor of Partnership, Entrepreneurship, and Students Affairs at the University. He was involved in empowering the small-medium business models of the PERTAKINA, Association of Indonesian Creative Pesantren, in East Java Indonesia, Entrepreneurial Education and . Students Enterprises, and Indonesian Students Micro-Credential Programs, Islamic Community Cooperative Small Businesses. He is currently also the CEO of Edu Learning Academy in Blitar, East Java, Indonesia

Abstract

Statement of the Problem: Members of the Indonesian Migrant Worker named PERTAKINA in Blitar District, East Java Indonesia were challenged to redefine their business plan in the post-pandemic situation. During the Covid 19 Pandemy, they experienced a decrease in production and sales for their individual enterprises. Customers were not able to visit their product outlets and gallery. On the other hand, they were not capable of doing virtual transactions. The purpose of this study was to describe a model of their business plan in the post-pandemic situation. Methodology & Theoretical Orientation: This was qualitative research with a single-case embedded unit design. This used participative observation, in-depth interviews, and focused group discussions. Data were analyzed by using interactive analysis with triangulation of methods and sources as well as check recheck technique. Findings: There were 68 active individual enterprises. 80 others were just starting. Their products were collected in a business house of product outlets and galleries. During the covid19 pandemic, the number of visitors decreased significantly. The demand for virtual buying and delivery increased. They lacked virtual sale skills. They discovered a model of the new business plan covering the following: (1) clustering their products into three clusters, which were a culinary business, Bakery, and Dyeing Cloths; (2) organizing them into three community factories led by three managers; (3) employing The SIPOC Model of Management Plan comprising management of Supplier, Input, Process, Outputs, and Customers. The marketing and sale processes were planned by using digital marketing with the business house of product outlets and gallery as sale center; (4) digitalizing promotion and sale system. There existed educational and technological training supports from the government of Blitar District, East Java, Indonesia, and Balitar Islamic University. They also had financial support from Bank Indonesia located in Kediri district, East Java Indonesia.