Webinar on

Marketing management and strategic planning

June 22, 2021

strategic-planning

Theme: Managerial functions in the field of marketing

Strategic planning_2021  passionately welcome each one of you to attend a global Webinar in the field of Marketing management and Strategic planning which is held on may -29-2021. This year the agenda will focus on “managerial functions in the field of marketing”.  Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments (such as accounting and finance, marketing, and human resources) within a company to accomplish its strategic goals. During this time of crisis webinar gives you the opportunity to connect and share knowledge and experience about a given topic. Webinar helps to connect different people and gives you the right amount of exposure required during this time of crisis. Webinar hopes that the Professor, Researchers, Students and Business Beasts that are joining would give their ideas and thoughts on this topic which would help in the practical improvement and would discover some advances in the field of marketing.

 

 

Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Consider the example of Apple. A marketing plan establishes the goals and tactics of every marketing campaign. It keeps everyone in your organization on the same page about the direction and purpose of your marketing efforts. While every individual campaign should have a plan, your company also needs a strategic marketing plan to guide your overall efforts. A strategic plan identifies your business goals, the marketplace in which you compete, your target audience, the ways you want to reach them, and how you will evaluate your success. It integrates everything you say and do to grow your company. The process of developing a strategic marketing plan is crucial to your business. You cannot create strategic marketing without strategic thinking. This planning helps you clarify your goals and identify where you see your business in the future, which ultimately strengthens your strategy

 

Session 1 : Strategic Management :

Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 2: Managerial Process :

Marketing management is a managerial process involving planning, organising, decision making, forecasting, directing, coordinating and controlling. Stanley Vance defines management as the process of decision making and controlling. Every aspect of marketing, starting with identifying the consumer’s need and wants, identifying the targeted customer, product planning, development, pricing, promotion, distribution process requires planning, decision making, coordination and controlling.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 3: Research Analysis:

The basis function of marketing is identification of consumer’s needs and wants .This requires continuous and systematic collection of data, analysis and reporting of data relevant to marketing activities. This helps the management to understand consumer’s needs, wants, preferences and behaviour of the consumer towards firm’s marketing mix strategies. This helps in forecasting and planning future course of action.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 4: Planning and Development:

Marketing involves planning and development of goods and services. Organizations make a continuous endeavour towards planning, development and innovation of product and services so as to meet the changing demand, taste and preferences of the consumers.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 5: Marketing research:

Marketing research involves identification of needs, wants taste and preferences of the targeted customer. Marketing management conducts a continuous analysis of consumer’s behaviour towards firm’s marketing mix strategies, business environment; competitor’s marketing strategies in order to plan effectively the marketing activities of future.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 6: Marketing Management:

Marketing Management performs all managerial functions in the field of marketing. Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably.It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. It has to remove the deficiencies observed in the actual execution of marketing plans, policies, and procedures. It looks after the marketing system of the enterprise.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 7: Controlling of Activities:

Marketing management performs the function of controlling of marketing activities. Marketing management evaluates the effectiveness of marketing activities, to judge the efficiency of marketing personnel and the plans. This process involves measuring the actual performance with the standard and identifying the deviations and taking corrective actions.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 8: Employment Opportunities:

Marketing process is a combination of different activities like research work to assess the marketing environment, product planning and development, promotion, distribution of product to customers and after sales service. Marketing process requires researcher, production engineer, different distribution intermediaries, sales personnel also creates employment opportunities in advertisement section. Thus marketing management opened up different employment avenues thus creating employment opportunities.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 9: Organising the Marketing Activities:

The significant function of marketing is organising it implies determination of various activities to be performed and assigning these activities to right person, so that marketing objectives are achieved. In the light of the changing concept of marketing, it is necessary that the organisation structure is flexible and accommodative. This will help in better interaction between organisation and environment.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 10: Building Marketing Framework:

Marketing activities are not just selling and distribution of ownership of goods and services from the producer to the ultimate consumer. But it involves a series of activities like research analysis, production, development and innovation, advertisement and promotion pricing decision, selling and distribution, customer relationship and after sales service. All these functional areas of marketing must be effectively planned, organised and built effectively to achieve best results. Marketing structure depends upon the size of the enterprise, geographical coverage of the operation, number of product lines, nature of product, size of customers.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

 

  • Strategy Execution
  • Managerial Process
  • Research Analysis
  • Marketing research
  • Marketing Management
  • Controlling of Activities
  • Planning and Development
  • Employment Opportunities
  • Building Marketing Framework
  • Organising the Marketing Activities