Webinar on

Marketing Management and Strategic Planning

May 29, 2021

strategic-planning-may

Theme: Managerial functions in the field of marketing

Strategic planning_2021  passionately welcome each one of you to attend a global Webinar in the field of Marketing management and Strategic planning which is held on may -29-2021. This year the agenda will focus on “managerial functions in the field of marketing”.  Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments (such as accounting and finance, marketing, and human resources) within a company to accomplish its strategic goals. During this time of crisis webinar gives you the opportunity to connect and share knowledge and experience about a given topic. Webinar helps to connect different people and gives you the right amount of exposure required during this time of crisis. Webinar hopes that the Professor, Researchers, Students and Business Beasts that are joining would give their ideas and thoughts on this topic which would help in the practical improvement and would discover some advances in the field of marketing.

Session 1 : Strategic Management

Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 2: Managerial Process

Marketing management is a managerial process involving planning, organising, decision making, forecasting, directing, coordinating and controlling. Stanley Vance defines management as the process of decision making and controlling. Every aspect of marketing, starting with identifying the consumer’s need and wants, identifying the targeted customer, product planning, development, pricing, promotion, distribution process requires planning, decision making, coordination and controlling.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 3: Research Analysis

The basis function of marketing is identification of consumer’s needs and wants .This requires continuous and systematic collection of data, analysis and reporting of data relevant to marketing activities. This helps the management to understand consumer’s needs, wants, preferences and behaviour of the consumer towards firm’s marketing mix strategies. This helps in forecasting and planning future course of action.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 4: Planning and Development

Marketing involves planning and development of goods and services. Organizations make a continuous endeavour towards planning, development and innovation of product and services so as to meet the changing demand, taste and preferences of the consumers.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Session 5: Marketing research

Marketing research involves identification of needs, wants taste and preferences of the targeted customer. Marketing management conducts a continuous analysis of consumer’s behaviour towards firm’s marketing mix strategies, business environment; competitor’s marketing strategies in order to plan effectively the marketing activities of future.

Strategic planning_2021 | Managerial Process | Organising the Marketing Activities2021 | Marketing Management_2021 | marketing management  congress 2021 | Controlling of Activities  | Evaluation and Controlling of Marketing Activities | Marketing research | Research Analysis | Marketing Channels | Production Orientation

Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Consider the example of Apple. A marketing plan establishes the goals and tactics of every marketing campaign. It keeps everyone in your organization on the same page about the direction and purpose of your marketing efforts. While every individual campaign should have a plan, your company also needs a strategic marketing plan to guide your overall efforts. A strategic plan identifies your business goals, the marketplace in which you compete, your target audience, the ways you want to reach them, and how you will evaluate your success. It integrates everything you say and do to grow your company. The process of developing a strategic marketing plan is crucial to your business. You cannot create strategic marketing without strategic thinking. This planning helps you clarify your goals and identify where you see your business in the future, which ultimately strengthens your strategy.

  • Planning and Development
  • Marketing research
  • Strategic Management
  • Managerial Process
  • Research Analysis

2 Renowned Speakers

RONEN HAREL

Peres Academic Center
Israel

JAN VEUGER

Saxion University of Applied Sciences
Netherlands

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