Webinar on

Entrepreneurship

January 21, 2022

Entrepreneurship

Theme: CREATING AND EMPOWERING SUCCESSFUL ENTREPRENEURS

We would like to announce the “Webinar on Entrepreneurship” to be held on January 21st, 2022.
The theme of the conference is “Creating and empowering successful entrepreneurs”. It is a series of academic Webinars that provide networking opportunities for both researchers and practitioners to discuss the latest advances in business empowerment and sustainability. Empowerment considered the key global policy document on gender equality. It sets strategic objectives and actions for the advancement of Entrepreneurs and the achievement of gender equality. The Webinar is the good opportunity for Start-ups entrepreneurs who want to start, run and grow their business and to create conducive conditions for inclusive, resilient and sustainable economies.

Start-up Entrepreneurship:
Start-up is defined as a newly emerged business to satisfy the market needs. The percentage of risk for this is very high. It mainly revolves around the creative ideas, thoughts, discovering new products, new services etc. Then committing the right team to improve the idea to work is the key step of a start-up. The successful journey of the team on the main idea and working collectively also plays a key role in the success of the start-up. Then comes the main thing called financial support. In the US alone a large number of campus entrepreneurship programmes are offered in universities, based on this about 27 million people are running their own business in the US topping the Global Entrepreneurship Index. Now a day's financial support for a start-up had become very easy by the esteemed support of the banks, financial institutions etc. Then the correct market timing to release the product also plays a vital role in the success of the new company. Validating the results to attract additional resources via investments, Revenue shares etc. increases the scope of the company.
Keywords:  Start-up Entrepreneurship, emerged business, market needs, entrepreneurship programmes, financial institutions , additional resources, Entrepreneurship.

Entrepreneurial finance and venture capital:
Entrepreneurial companies face main issues like a high-risk investment. In return to that risk, they will also face high returns also. The two main sources for the accumulation of the capital are the Banks and the Venture Capitalist. Banks will monitor less effectively and they face the capitals demands from their own investors. Venture capitalist monitor high effectively and face a high cost of capitals. But the disadvantage of a venture capitalist is they charge a large number of returns of at least 30-40% per year whereas this is very less in banks. The capital amounts provided by the banks or the venture capitalist changes based on the type of ventures.
Keywords: Entrepreneurial finance and venture capital, Entrepreneurial companies, Venture Capitalist, face high returns, accumulation, and Women innovation.

Studies of new businesses:
whatever idea you have whether it is selling coffee, computers, and conferences etc.  It pays to know and understand your market target. The time gap between sharing your idea of starting a business should be spent over studying the concepts of the business and marketing. Big businesses do this in spite of its high cost. They have teams dedicated to interviewing the customers, surveying about the possibilities, analysing buying partners etc. This analysis and studies should be done in every stage of the business. But the major part should be completed in the seedling stage. Study of market research helps us to analyse whether our idea is innovative? The area to start the businesses, time when to apply for the funding, when moving into new markets etc. Second thing thinking of how your idea will be helpful to the customers. The major study should be done on the type of customers who get attracted to the idea. Basically, there are 3 types of customers. They are purchasers (Those who take the decisions), Influencers (Those influences the purchases), End-users (Who usually interacts with you and use the product).
Keywords: Studies of new businesses, selling coffee, Influencers, conferences, customers,  markets, businesses.

Internet Marketing:
Women Entrepreneurship 2022 Conference explains that Internet marketing is consequential because it aligns with the way consumers make purchasing decisions. Internet marketing enables you to build cognations with customers and prospects through conventional, low-cost personalized communication, reflecting the move away from mass marketing. Withal called online marketing, internet marketing is the process of promoting a business or brand and its products or accommodations over the cyber world utilizing implements that avail drive traffic, leads, and sales.
Keywords: Internet Marketing, Women Entrepreneurship 2022, online marketing, business or brand, cyber world, avail drive traffic, leads, and sales.

Offline Marketing:
Women Entrepreneurship 2022 notifies that Offline marketing refers to any advertising that is carried out utilizing traditional offline media, such as television, billboard ads, and radio. Companies astronomically immense and diminutive use offline media channels to build buzz about products or accommodations. The strategies can be applied by companies of any size, from mom-and-pop storefronts in diminutive communities to some of the most astronomically immense and most renowned brands in the world.
Keywords: Offline Marketing, Women Entrepreneurship 2022, companies, offline media, communities, products or accommodations.

  • Start-up Entrepreneurship
  • Entrepreneurial finance and venture capital
  • Studies of new businesses
  • Internet Marketing
  • Offline Marketing