Title: The Time is Now for Healthcare and AI: Don't leave it up to the programmers

Biography:

Gavin S. Lew. Gavin has over 25 years of experience in corporate and academic environments. He founded User Centric in 1999 and grew it to be the largest private UX consultancy in the US.He is a frequent presenter at national and international conferences and the inventor of several patents. He is an adjunct professor at DePaul and Northwestern Universities.

Abstract

“We built it, because we could” is a common theme in the world of tech and in many cases, engineers and developers create because they wanted to see what could happen. Artificial Intelligence (AI) is following the same path in healthcare In this presentation, Gavin will discuss core elements from a book he is co-writing on AI. The foundation for concern will be described as a call to arms so those in healthcare do not sit back and wait for AI to take shape. Now is the time for us to take an active role in embedding AI into products.

Case studies will illustrate successes and failures of AI and present a UX framework to pave the way for AI to have future success. A noticeable absence in AI’s evolution is a focus on how marketing, product development, and HCP and patient experiences can shape AI. The author will detail why AI by itself is insufficient to success. Instead, for AI to succeed, three core aspects require attention: Context, Interaction, and Trust. Examples within Healthcare and outside industries will be presented to demonstrate how AI can overcome its own fascinating past.