Dubai is the fourth most-visited city in the world based on the number of international visitors and the fastest growing, increasing by a 10.7% rate. The city hosted 14.9 million overnight visitors in 2016, and is expected to reach 20 million tourists by 2020.

Dubai has been called the "shopping capital of the Middle East". Dubai alone has more than 70 shopping centres, including the world's largest shopping centre, Dubai Mall. Dubai is also known for the historical souk districts located on either side of its creek. Traditionally, dhows from East Asia, China, Sri Lanka, and India would discharge their cargo and the goods would be bargained over in the souks adjacent to the docks. Dubai Creek played a vital role in sustaining the life of the community in the city and was the resource which originally drove the economic boom in Dubai. As of September 2013, Dubai creek has been proposed as a UNESCO World Heritage Site. Many boutiques and jewellery stores are also found in the city. Dubai is also referred to as "the City of Gold" as the Gold Souk in Deira houses nearly 250 gold retail shops.

Dubai Creek Park in Dubai Creek also plays a vital role in Dubai tourism as it showcase some of the most famous tourist attractions in Dubai such as Dolphinarium, Cable Car, Camel Ride, Horse Carriage and Exotic Birds Shows.

Dubai has a wide range of parks like Safa park, Mushrif park, Hamriya park, etc. Each park is uniquely distinct from the other. Mushrif park showcases different houses around the world. A visitor can check out the architectural features of the outside as well as the inside of each house.